The first version of the gallery’s website regarded web space as a virtual extension of the physical exhibition venue. It allowed entering the gallery space in a different way than with traditional websites and used navigation as an essential part of the user’s information experience.
The website’s appearance was characterised by the reduction of colours to a small spectrum of greyshades. Only artists-related pieces of information were highlighted blue. Frames structured the site into a grid of horizontal and vertical information cells, the readability of which depends on their respective size. It was the user’s task to enlarge the different cells by interaction, to complete content and make links visible.
In 2004 www.slewe.nl has been awarded the red dot: best of the best and nominated for the red dot: junior prize award.