The Online Top 100

Discover the best online performing contemporary art galleries and fairs with our ultimate list tracking the art world's digital footprint. Updated monthly, our list measures and benchmarks definitive metrics for high digital performance in the art world industry.

  • Fairs







How The Score Works

The overall result shows a score from 0 to 100, which reflects metrics from the following three primary areas:

Web Traffic

For each website, we track all keywords and estimated traffic based on their rank.

Social Media

For each contemporary art gallery and fair, we monitor followers, engagement, and post consistency of their top-performing social media platform.


For each website, we track backlinks and measure domain authority of each site linking.

The list is powered by the technology developed bygetleap.ioLeap logo

How the score works

Any Questions?

We are Here to Help

Check our FAQ on the right. If you still have a question, feel free to contact us or visit our help center.


How many galleries are taken into consideration, and why are they included?

The Online Top 100 is the result of data processing performed on online data from around 4000 galleries worldwide. From a rather exhaustive list of art fair participant lists, online marketplaces and other sources of data, these 4000 galleries can reasonably be considered those that any industry-wide consensus would include.

Which metrics are analysed?

Each gallery's Site Score™ is based on metrics belonging to three main areas: organic traffic, social media performance, and backlink quantity and quality.
Specifically, for each gallery's website, we track keywords and the estimated traffic based on their rank, also comparing them to the most popular keywords in the industry. Furthermore, we track backlinks and quality check the domain authority of each website linking. Lastly, we monitor followers, engagement, and post consistency of each gallery's top-performing social media platform.

How is data extrapolated and from where?

Data is extrapolated through an algorithm performing a combination of data scraping and data crawling. The algorithm has been exclusively developed by leapTM.

How often is The Online Top 100 updated?

The Online Top 100 is updated monthly.

Which factors do not influence The Online Top 100 list?

The Online Top 100 does not take into account paid digital ads and galleries’ annual revenue.

Why is The Online Top 100 valid?

The Online Top 100 is based upon data from 4000 galleries worldwide. The data, sourced online, is assessed in an entirely objective way, which makes the list an unbiased and valid tool.

Why is it important to have benchmarks for online performance, and why is it useful for the art world?

Benchmarking is the practice of comparing business processes and performance metrics to an industry's best-performing companies. All the key players in the art world that continually seek to improve their online strategy and build a strong online presence can benefit from The Online Top 100 as a unique benchmarking tool to measure and evaluate their business's current capabilities within the industry and identify new opportunities or areas for improvement.