Gin Huang Gallery
As a new generation of galleries in Asia, Gin Huang Gallery does not follow the conventional practice of art galleries but uses the power of social media to promote its features. The gallery develops its marketing strategies with the focus on social media platforms; as a result, it has begun to receive commissions through O2O (Online to Offline) e-commerce. To cross a threshold from tradition towards innovation, Huang pointed out that all we need is simply a smartphone, with which we can have access to connect with fashion/art influencers on Instagram. Gin Huang Gallery has been building its online database regarding international pop culture, determined to stay on the cutting-edge of trend art.
Since 2004, the first year when the gallery owner, Gin Huang, entered the world of the art industry, she had undergone a series of rigorous training in the galleries, including Lin & Keng Gallery, Soka Art Center in Beijing and Philippe Staib Gallery. The training lasted for nearly ten years. Not until 2016 did Gin establish her own platform - Gin Huang Gallery, located in Neihu District, where has the highest density of galleries in Taiwan.
In addition to collectors purchase, collaborations between Gin Huang Gallery and artists also rely on gallery exhibitions, Facebook, Instagram, Artsy, Artland, and Ocula. From providing service for online customers via social media to the interchange between online platforms and physical businesses, Gin Huang Gallery’s marketing strategy coincidently fulfills the current popular O2O e-commerce mode. Meanwhile, this strategy offers more opportunities for both young galleries and new collectors to enter the art market. Instead of fighting alone, it is wiser to team up with allies to fortify brand presence and to highlight brand personality. In the era when media and social platforms are thriving, implementing “X” (crossover strategy) is crucial. Trend art is closely related to pop culture; it disproves the myth that the art world is unapproachable and helps Gin move closer to her ideal that is to create a friendly art space.
After undergoing a strict selection process, GIN HUANG Gallery is thrilled to be chosen by the Ocula Gallery platform to become one of its gallery members.
Ocula is an influential online platform that has been cooperating closely with diverse international art fairs such as Art Basel, Taipei Dangdai, Frieze Art Fair, FIAC, The Armory Show, etc. Ocula has, as do all of the top international art fairs, a holistic admissions process of gallery membership to ensure the highest standards. Only when a gallery is admitted by the selection committee will it be able to enjoy a wide range of membership benefits, including presenting gallery profile and showcasing artwork on the Ocula Gallery platform. Currently, only 174 galleries in the world have been selected as members of Ocula.
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