Mit Bildung zum Erfolg
“Mit Bildung zum Erfolg” means “With education to success” and the German word for education is etymologically linked to Bild, meaning image, but Bildung can also mean form and shape. While originally a slogan of an advertising campaign for adult learning, the title could also rather ironically suggest the success of image-making and its consequences.
In “Mit Bildung zum Erfolg” we encounter all around the figure of the double, who also has many names, like alter ego, doppelgänger, fylgje and many more. Although interpretations of this concept are many and wide, one lingering connection between them is one perhaps illustrated best by the myth of Narcissus, who fell in love with his own image, which resulted in his death. The appearance of the double is an instant gratification of the ego, but it is simultaneously an eerie warning of excessive vanity and a reminder of the temporal limitations of the subject.