Florencia Martinez

Italy

Artist biography

Florencia Martinez is a creative artist, who was born in Italy - other established artists such as Peter Demetz, Gaigher Horazio, Mauro Reggio, Davide Coltro, and Stefano Calisti were also born in Italy.

About Florencia Martinez' works

Florencia Martinez is known for working in the fields of Design, Conceptual and Abstraction work. Often used in the context of the decorative arts in the early 20th century, the term “design” would usually make allusion to unique, aesthetically pleasing objects. With the rise of consumerism and mass production in modern society, the core essence of design encountered a shift in its identity, with a significant growth in demand. The primary categories of design involve areas such as industrial design, graphic design or fashion design.

Emerging as an art movement in the 1960s, Conceptualism has attracted a significant amount of controversy and debate, usually provoking strong reactions in its viewership. Conceptual art by essence implies that the idea behind the actual artwork is more important than the finished product itself. The research and strategies conducted by the artist represent the most significant part of the work, conceptual art thus aims to be an art of the mind, instead of appealing to the senses. Although it refers to art from the mid 1960s to the mid 1970s, the origins of Conceptualism can be traced back to 1917, with Marcel Duchamp and his controversial artwork Fontaine, which tried to obliterate the boundaries between art and reality. Conceptual art is not as straightforward as other movements, as it uses an interdisciplinary approach, and the productions can take the form of anything - from everyday objects to performances requiring audience participation.

Abstraction, in essence terms, means distancing or suppressing one thing from another. When it comes to the visual arts, it can be understood as creating an artwork which moves away from a true representational reference point. The movement was born in the early 20th century, and can be seen as an attempt to release the artist’s creative energy, through freedom and constant self-renewal. In abstract artworks, the object is schematised, with the use of colours and textures, thus creating a fundamentally new idea of reality. Abstract art can be traced back to Impressionism, and paved the way for a significant number of movements, including Cubism, Surrealism, or Abstract Expressionism, which is still considered to be one the most powerful contemporary art movements. Some critically acclaimed artists renowned for their contribution to Abstraction include Wassily Kandinsky, Jackson Pollock, or Pablo Picasso.

Galleries and Exhibitions

Florencia Martinez is represented and exhibited by Gilda Contemporary Art in Milan, Italy. Florencia Martinez' work has most recently been displayed during the exhibition Magic Gilda, Magic Winter at Gilda Contemporary Art in Milan, Italy. The exhibition was open from 20 November 2019 until 18 January 2020.

At present on Artland, six of Florencia Martinez' works are available to purchase.

Historical Context of Italy

The classical era of the Romans has exerted a consequential influence on the cultural and intellectual evolution of Italy, contributing to the uniqueness of the country and its sumptuous artistic heritage. Italy is also the country that embodies the Renaissance, “Riniscita” in its original language, which translates to “rebirth”. From the early 1400s, the Renaissance has been a fervent era of cultural and political flourishing, inducing revivals in art, architecture, music, poetry and philosophy. Although greatly affected by the fascism of Mussolini in the modern and contemporary era, Italy has never lost its place as one of the most powerful artistic centres, home to pioneering movements such as Futurism and Arte Povera, as well as the expressive painting of the Transavanguardia and the Minimalism related to the Zero Movement. Some highly influential Italian artists from the twentieth and twenty first centuries include Giorgio Di Chirico, Giacomo Balla, Giorgio Morandi, Alberto Giacometti, Lucio Fontana, Michelangelo Pistoletto, Francesco Clemente and Mimmo Paladino.

Florencia Martinez

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