WHO I AM
WHO I AM is an eco-system, a multifunctional art space that unites within itself a contemporary art gallery, a clothing brand, fine jewellery, and a garment factory. Since 2013, the founder and ideologist of WHO I AM, Jacob Yakubov, has been exploring human nature through contemporary artistic practices.
Using contemporary art and sustainable clothing he endeavours to improve himself and the surrounding world. The mission of the project is educational, including the popularisation of the philosophy of mindfulness and the search for oneself through the interconnection of phenomena.
WHO I AM is an example of how the pursuit of awareness and self-improvement can be realised through all areas of human activity, be it a sustainable approach to the production of clothing, the synthesis of artistic means, or an approach to events. The founder of WHO I AM believes that conscious consumption is the new elitism and that such an approach is possible at all stages of production and creativity.