fused is an exhibition space where the art and design worlds merge. Adjacent to the world-renowned design studio fuseproject in San Francisco’s Potrero Hill, fused space is hosted by its founder Yves Béhar and curated by San Francisco-based curator and gallerist, Aimee Friberg of CULT Aimee Friberg Exhibitions. In January 2020, Friberg inaugurates her first exhibition, taking the baton from Jessica Silverman, who curated the program from 2013 through 2019. Friberg’s team join’s Béhar to continue fostering provocative dialogue between the interwoven disciplines of art and design through several exhibitions a year. The space will be open to the public Monday through Friday, from 10AM to 6PM.
"Art is a growing passion of mine,” says Béhar. “Establishing fused is a way to engage with and support the art community directly. Sharing this inspiration with the broader art and design worlds, the fuseproject team, and the neighborhood where it lives, is a contribution we enjoy, making.” Friberg shares: “I’m honored to collaborate with Béhar on on the curatorial vision of fused space by continuing CULT’s vision of giving voice or amplifying artists whose work addresses social context while implementing or responding to traditions and fundamentals of design practice. As a discipline, design has a tremendous influence on our social structures. I want to explore the power of both art and design to shape social change.”