In recent years, Pantone has been exploring manipulable sculptures and paintings. The interactive aspect stems from the artist's observation that information no longer flows in a linear fashion from established sources to consumers, but rather splinters into multiple channels. For example Twitter, Instagram, TikTok and other user generated content now informs traditional news and entertainment media, and vice versa.
Many of the works that Pantone created for Contactless were intended for the viewer to touch and reshape by hand. Adapting to support health guidelines that preclude physical interaction, Pantone has developed digital copies of the works on a WebGL app. This technology allows users to access accelerated 3D animations directly on standard browsers, without relying on plugins or installations.
As an artist whose output is firmly rooted in the tangible realm and who has always encouraged audience engagement, Pantone has produced a new interactive component that honors his initial concept:
“These days, we spend a lot of time behind our screens, I believe in finding new ways of digitizing the physical world as it is experienced through our devices. Why rely only on photography or video when there are new technologies available that can take us closer to the real experience? We're working with the cutting edge of web technology. These aren't mock-ups or 3D renders, but a way of faithfully experiencing how the artworks will function in real life through our mobile devices.”