Cards for the Holidays

Cards for the Holidays

Pace’s first colorized exhibition announcement, pictured above, is also on view. Produced for Stock Up for the Holidays: An Anthology of Pop Art, a group exhibition held from December 10 – January 2, 1963, it provided Bostonians with their first real taste of pop art. The exhibition included works by Claes Oldenburg, Marisol, Robert Indiana, Andy Warhol, George Segal, Tom Wesselmann, and Jim Dine, which were lent by the artists themselves or other galleries. The announcement for the show, an image of a Santa Claus drinking a bottle of Coke and waving at a small helicopter, is a borrowed image. A few weeks before the opening the exhibition, Arne and Milly Glimcher noticed a poster in the window of their local Stop & Shop. Deciding the advertisement would be perfect for the gallery’s upcoming show, they secured 500 copies from future Pace Editions President Dick Solomon, who was training as a butcher at the family business. The artists’ names were printed around the border of the poster, inviting collectors to stock up on art for the holiday.

Cards for the Holidays

  • PACE | New York's Exhibitions 26
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